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Despite the progress made, ageism remains a significant issue in the entertainment industry. Mature women often face limited opportunities, with roles scarce and often stereotypical. A study by the Sundance Institute found that women over 40 are underrepresented in leading roles, with only 2% of films featuring a female lead over the age of 50. This lack of representation perpetuates a cycle of ageism, where mature women are not seen as viable leads, and therefore, are not given the opportunity to prove themselves.