The rise of free-to-play (F2P) games has revolutionized the gaming industry, with many games generating revenue through in-game purchases and advertisements. This paper explores consumer behavior in F2P games, focusing on 'Zelda Hub Restaurant Tycoon 2', a popular game with over 348,000 views. Using a mixed-methods approach, we analyze player engagement, monetization strategies, and the impact of social influence on in-game purchases.