The program was born out of a growing concern for the well-being and health of office workers, particularly those in administrative roles who spent a significant portion of their day seated. Studies had shown that prolonged sitting could lead to a myriad of health issues, from back pain and poor posture to more serious conditions like cardiovascular disease. The city's administration wanted to tackle this problem head-on, but they needed a novel approach that would capture the attention of both employers and employees.