In the heart of Milan, where the scent of espresso mixed with the buzz of motorbikes on the Via Vigente, 23-year-old Lorenzo "Lory" Marchetti sat hunched over his cluttered desk. His PC hummed with the weight of unfinished work, but his mind was elsewhere: on the roar of engines and the blur of tires slicing through curves. Lory was a die-hard MotoGP fan, his room a shrine to the sport—posters of Valentino Rossi, Marc Márquez, and Andrea Dovizioso adorned the walls, and a cracked RC motorbike sat forgotten in the corner.