Model Media Xia Qingzi Meng Ruoyu The Impr Top 〈ESSENTIAL ✓〉

Section C — Case studies and applied tasks (30 points) 8. (12 pts) You are managing a campaign titled "The Impr Top" intended to elevate a mid-tier model to top-tier recognition within 6 months. Produce a concise 6-point strategic plan (each point one sentence) covering content, distribution, partnerships, PR, measurement, and risk mitigation. 9. (10 pts) Draft a mock press release headline plus two short lead paragraphs (3–4 sentences total) announcing that Meng Ruoyu has been named to "The Impr Top" list. Tone: upbeat, concise. Include one measurable claim (e.g., follower growth, sales lift) but do not invent unverifiable specifics—state the metric as "X%" or "Y" if hypothetical. 10. (8 pts) Create two multiple-choice questions (with 4 options each, mark correct answer) that could be used in a quiz assessing understanding of influencer-to-mainstream transitions. Each question should test a distinct concept.