So what’s the alternative? First, the film industry must keep improving distribution: more reasonably priced, widely available legal options reduce the temptation to pirate. Windowing models that lock films behind multiple layers create frustration and push viewers toward illegal sources. Simpler, fairer access models that reach smaller towns and tighter budgets will help. Second, audiences should treat access as a choice with consequences. Watching a film through legal channels — even paying modestly — is an investment in the kinds of films you want to see. And third, tech platforms and regulators should be clearer and firmer about takedowns and revenue flows that reward legitimate creators, not link farms.