The mid to late 2000s are often referred to as the "Golden Years" of Big Brother Finland. During this period, the show gained massive popularity, with viewership numbers exceeding 500,000. This era saw some of the most memorable moments in Big Brother Finland history, including the "Love Triangle" between housemates Sanni, Jarkko, and Anette. The show also introduced new twists, such as the "Power Couple" competition, where housemates could compete for immunity from nomination.